We help supermarkets, grocery retailers and retail chains create engaging promotional campaigns that increase customer loyalty, drive repeat visits and support in-store sales.
Our solutions include scratch cards, collectible cards, loyalty campaigns, game kiosks, printed coupons, customised receipt rolls, QR-code promotions and seasonal marketing concepts.
With more than 30 years of experience, we support retailers from campaign idea and design to production, personalisation, packaging and final delivery.
Custom scratch cards are an effective way to create instant engagement at the point of sale.
They can be used for:
Prize campaigns
Discount promotions
Product launches
Loyalty campaigns
Sponsor promotions
Seasonal campaigns
Customer acquisition
In-store competitions
Scratch cards can be customised with store branding, individual codes, QR codes, variable prizes, unique numbers and digital campaign links.
Collectible cards and loyalty campaigns encourage customers to return to the store and complete collections or earn rewards.
Campaigns can include themed collectible cards, stamps, loyalty cards, digital rewards and QR-code activation.
These concepts are particularly effective for family campaigns, seasonal promotions and retail loyalty programmes.
Game kiosks can turn a supermarket visit into an interactive experience.
Customers can participate in digital games, win instant prizes, receive discounts or collect loyalty points.
Game kiosks can also be combined with member programmes, QR codes, digital campaigns and data collection to create measurable customer engagement.
Custom-printed thermal receipt rolls allow supermarkets and retailers to communicate directly with customers at checkout.
Receipts can include:
Discount coupons
Campaign messages
QR codes
Loyalty offers
Sponsor messages
Terms and conditions
Product promotions
This turns an everyday receipt into an additional in-store marketing channel.
Physical campaigns can be connected directly with digital experiences.
A printed scratch card, collectible card, coupon or receipt can link customers to digital games, loyalty platforms, landing pages or prize campaigns through QR codes and unique campaign codes.
This creates a phygital customer journey that connects the supermarket, the campaign and the customer across both offline and online channels.
Seasonal campaigns can help retailers create additional traffic and engagement during important sales periods.
Break-open calendars, Christmas promotions, scratch cards, collectible campaigns and other customised concepts can include discounts, prizes, sponsor offers and daily rewards.
All solutions can be adapted to the retailer’s brand identity and campaign objectives.
We work with specialised European production partners and have more than 30 years of experience in scratch cards, promotional games, retail campaigns and customised print products.
We support both smaller retail promotions and large-scale campaigns across multiple stores and markets.
Our focus is on reliable production, quality, security, personalisation and on-time delivery.
Contact us if you are planning a loyalty programme, in-store promotion, scratch card campaign, collectible campaign or interactive retail concept.
We can help develop a customised solution for your stores, customers and campaign objectives.
Boost supermarket loyalty with Phygital Play – collect stamps on physical cards, scan QR codes, and unlock digital games for rewards. Engage shoppers both in-store and online, driving repeat visits.
POS thermal paper rolls keep supermarket and retail checkouts running smoothly with clear, jam-free printing. Durable and BPA-free, they ensure receipts last up to 6 years. Custom printing with logos, offers, or terms turns every receipt into a marketing tool—boosting brand visibility and customer engagement with every transaction.
Games kiosks turn shopping into an interactive experience by offering instant prizes, discounts, or loyalty points. Supermarkets and retail stores can attract attention, increase customer participation, and encourage repeat visits—making every shopping trip more fun while driving sales and collecting valuable customer insights.
Member cards are a simple yet powerful way for supermarkets and retail businesses to strengthen customer relationships. By offering exclusive discounts, personalized rewards, or points on every purchase, they encourage repeat visits and long-term loyalty. Customizable with your brand design, member cards also provide valuable customer data, helping retailers tailor campaigns and create meaningful shopping experiences.
Collectible cards turn everyday shopping into a fun and rewarding experience. Supermarkets and retail stores can offer themed cards—such as animals, sports, or seasonal designs—that encourage families to collect full sets. This drives repeat visits, boosts sales, and creates lasting excitement for both children and adults while strengthening brand connection.
Supermarkets can attract shoppers and boost seasonal sales with Break-Open Calendars. Each window hides discounts, prizes, or special offers, turning shopping into a fun experience. Customizable with store branding and sponsor messages, these calendars encourage repeat visits, increase customer loyalty, and make seasonal promotions unforgettable.
Bording Danmark A/S
Ejby Industrivej 91
DK-2600 Glostrup
Tlf. +45 5350 5599
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