Supermarkets, chocolate shops, and retailers in the mall know that loyal customers are their most valuable customers. The challenge? Keeping shoppers engaged and motivating them to visit more often. The solution: combine collectable loyalty cards with digital advergames and exclusive membership rewards.
How it works
1) Collectable Cards with Stamps – For every purchase of €20, shoppers earn a stamp on their loyalty card. When the card is full, they unlock a guaranteed reward (e.g., a luxury chocolate set, cookware, gift voucher, or exclusive product).
: Example: Chocolate Shop in the Mall – Every time a customer spends €20 on chocolates, they receive a stamp. A completed card can be redeemed for a gift set of premium chocolates. The card also includes a QR code, giving them another chance to win bonus treats online.
2) Online Games Integration – Each card links to digital advergame such as:
3) Membership Registration Bonus – Customers scan the QR to register as members, giving them another chance to win exciting gift products. This drives new customer sign-ups and builds a valuable marketing database.
4) The Connection – Collectable cards bring customers back in-store, while online games and membership keep them engaged between visits. The cycle is clear: Shop → Collect → Play → Register → Return → Win.
Why it works
✔ Increases purchase frequency – customers shop more often to fill their cards.
✔ Boosts basket size – instant win games encourage higher spending.
✔ Expands customer database – membership registration captures new shoppers.
✔ Strengthens brand loyalty – playful touchpoints make your store memorable.
✔ Creates buzz online – customers share their wins, boosting visibility.
Summary
By combining collectable loyalty cards, digital games, and membership registration, supermarkets and specialty stores like the Chocolate Shop in the Mall can transform everyday shopping into a playful customer loyalty program.Shoppers don’t just buy — they play, collect, register, and keep coming back for more.
Auroravej 6C 3.
DK - 2610 Rodovre (Copenhagen)
VAT no. 34204314
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