GDPR – the General Data Protection Regulation – goes by many names 😉 but the impact is the same: collecting customer data for marketing has become more challenging than ever before. With stricter rules on cookies, consent, and online tracking, companies can no longer rely solely on digital tools to gather valuable customer insights.
At the same time, customer data remains one of the most important resources for businesses. It fuels marketing campaigns, helps build relationships, and drives growth. The question is: How do you collect data in a way that is both effective and GDPR-compliant?
The answer lies in creating interactive, voluntary, and enjoyable experiences that motivate customers to share their details. Two of the most effective offline tools are:
Both can be seamlessly connected to your website or CRM system, ensuring that the data collected is valuable, compliant, and ready to use in future marketing campaigns.
Scratch cards are a tried-and-tested way to capture customer attention. They combine excitement, curiosity, and instant gratification with a clear call-to-action.
When a customer receives a scratch card, they are motivated to engage because they might win a prize. To claim it or learn more, they are directed to your website – where they can voluntarily provide their details such as email, phone number, or preferences.
This method transforms customer interaction into a positive experience while staying GDPR-safe, since the data is given freely by the customer.
Ways to use scratch cards for data collection:
📦 Product Shipments: Include a scratch card when sending out products to surprise and delight customers.
🛍 In-Store Promotions: Hand out scratch cards with purchases to drive customers to your website.
🎉 Events & Public Spaces: Distribute scratch cards in shopping centres, pedestrian zones, or at events to reach new audiences.
Scratch cards can be customized with your branding, tailored prizes, and unique QR codes to make the customer journey seamless.
While scratch cards provide a physical connection, interactive display kiosks bring digital engagement into physical spaces.
Placed at events, trade shows, or retail stores, these kiosks allow customers to:
Play games or quizzes.
Enter prize draws.
Provide feedback.
Sign up for newsletters or loyalty programs.
With an attractive interface and gamified elements, kiosks make participation effortless. Customers enter their information directly on-screen, making the process fast, transparent, and fully GDPR-compliant.
Best use cases for kiosks:
🏬 Shopping Centres: Engage passersby with a fun game and a chance to win a prize.
🎪 Trade Shows & Exhibitions: Collect high-quality leads while showcasing your innovation.
🏢 Retail Stores: Offer customers a modern and interactive way to connect with your brand.
Kiosks can be connected directly to your CRM or mailing system, so every new entry is stored securely and ready to use for future marketing campaigns.
Both scratch cards and interactive display kiosks work because they create a win-win situation:
Customers get entertainment, a chance to win prizes, and a positive experience with your brand.
Businesses get GDPR-compliant customer data, increased brand visibility, and stronger engagement.
Instead of asking for data through online forms that often feel transactional, you create a memorable journey that customers actually enjoy. This not only helps you collect the right information but also builds trust and loyalty in the process.
As privacy regulations continue to evolve, businesses must rethink how they connect with customers. Offline engagement tools like scratch cards and interactive kiosks bridge the gap between the digital and physical worlds, making data collection both compliant and effective.
They allow you to:
Activate existing customers.
Reach new audiences in public spaces.
Create excitement at events and exhibitions.
Direct customers to your website where they can voluntarily share information.
By adopting these methods, you ensure that your marketing remains innovative, customer-friendly, and future-proof.
Auroravej 6C 3.
DK - 2610 Rodovre (Copenhagen)
VAT no. 34204314
By using our form, you agree to our terms and conditions and privacy policy.
