From Supermarkets to Football Clubs: Who Uses Game Kiosks?

Game Kiosks: A Powerful Tool for Retail, Events, and Promotions

Game kiosks are now used across a wide range of industries to enhance customer engagement and collect valuable data. While supermarkets have been early adopters, specialty retailers such as DIY stores, furniture outlets, gaming shops, sporting goods stores, and beauty salons have also embraced this trend. In recent years, discount retailers have followed suit, recognizing the potential of kiosks to drive in-store activity.

Today, nearly every type of retail environment is adopting interactive game kiosks to improve the shopping experience and create high-impact promotional moments. These kiosks attract attention, reward participation, and offer a unique way to connect with customers at the point of sale.

Shopping malls use game and selfie kiosks to energize major events, while national and international brands deploy them in hypermarkets to boost visibility and sales. Banks and telecom providers are leveraging kiosks in public spaces as part of their street marketing strategies, drawing visitors into branches through interactive campaigns. Even media outlets, such as regional newspapers, have used game kiosks in supermarkets to grow subscriptions. Sports clubs, too, place kiosks at stadium entrances to promote sponsor messages and fan engagement.

Combine In-Store Game Kiosks with Digital Campaigns

To maximize impact, many businesses are integrating online games with their physical kiosks. This creates a seamless web-to-store or store-to-web journey—bringing users from the game to your location, or vice versa.

Working with our partner web agencies, you can create a customized digital game campaign that includes:

• Sponsorship branding opportunities

• GDPR-compliant data collection

• Instant-win mechanics

• Digital tombola raffles

• Single-use codes linked to kiosk play

Contact us for further ideas