In a world overloaded with digital ads and emails, interactive direct mail offers something refreshingly human — a real, tactile experience your audience can touch, pull, and crack.
Developed by HybridPlaySolutions, Interactive Direct Mail transforms ordinary invitations into phygital experiences that blend physical curiosity with digital connection. Each card features a pull-and-crack section revealing a personal QR code that links to a video teaser, registration page, or exclusive digital content.
As a sample project, before the Future of AI Summit, organizers used Interactive Direct Mail to send invitations that literally made a sound — the satisfying crack that revealed a hidden QR code for early-bird registration. The campaign generated buzz weeks in advance, achieving higher RSVP rates and authentic excitement from recipients who felt part of something innovative.
This is the power of phygital marketing — merging print precision with digital intelligence to create measurable engagement. Each scan can be tracked, every design can be personalized, and every crack moment builds anticipation and brand recall.
Whether you’re organizing a corporate event, festival, networking session, or product launch, Interactive Direct Mailgives your invitation a memorable, hands-on edge that drives real-world results.
Stop sending invitations that disappear in crowded inboxes. Send an experience that people open, share, and remember.
Contact HybridPlaySolutions to design your interactive direct mail campaign and make your next event marketing initiative impossible to overlook.
Auroravej 6C 3.
DK - 2610 Rodovre (Copenhagen)
VAT no. 34204314
By using our form, you agree to our terms and conditions and privacy policy.
