Easter is a great chance for retailers and brands to launch a promotion people actually want to join in on. Add seasonal colour and the thrill of “did I win?” and a routine purchase becomes something customers remember.
One of the easiest ways to do it: a custom Easter scratch-card campaign. Scratch cards are cheap to distribute, instantly understood, and work equally well in-store or online.
Scratch cards create curiosity — customers have to interact with the card to reveal a hidden prize or discount. That small moment of anticipation makes the promotion far more engaging than a standard coupon or flyer.
An Easter scratch-card campaign can help you:
Hand cards out at checkout, tuck them into online orders, attach them to products, or hand them out at events.
Add a QR code and a unique prize code, and a simple scratch card becomes a full omnichannel marketing tool.
Customers scratch the card to reveal a unique code, scan the QR code, and land on your campaign page. They enter the code to find out instantly if they’ve won — or if they’re entered into a grand-prize draw.
This links a physical touchpoint to a digital one, and lets you track participation and measure engagement as the campaign runs.
Learn more about our custom Easter scratch cards with QR codes.
Match your prizes to your campaign goal and audience. A mix of small instant wins plus one big grand prize tends to perform best.
Popular options:
Multiple prize tiers keep more customers engaged while keeping your budget in check.
Custom scratch cards can carry your logo, brand colours, campaign message, and seasonal touches — eggs, bunnies, spring colours, or your own branded mascot.
Cards can include:
Keeping the design consistent across the card, landing page, and other materials makes the campaign feel polished and builds brand recognition.
This format works for almost any customer-facing business, including:
Campaigns can scale from a single store to a nationwide promotion.
Seasonal campaigns need a runway — design, approval, production, and delivery all take time, especially if you’re adding unique codes or a digital landing page. Starting early gives you room to nail the design, pick the right prizes, and test everything before launch.
A custom Easter scratch-card campaign builds excitement, rewards your customers, and bridges your physical and digital marketing in one move.
Hybrid Play Solutions designs custom scratch cards with unique codes and QR-code integration, produced securely in Europe and tailored to your brand.
Explore our custom Easter scratch cards with QR codes or contact us for pricing and a free mock-up.
Bording Danmark A/S
Ejby Industrivej 91
DK-2600 Glostrup
Tlf. +45 5350 5599
By using our form, you agree to our terms and conditions and privacy policy.
