Scratch-Card Fundraising Campaigns for NGOs and Clubs

There’s a fundraising concept that consistently outperforms a straightforward donation ask: the custom scratch-card lottery. It turns a financial request into an experience, and experiences convert better than requests.

Two live campaigns illustrate the two models worth considering.

Model 1: The direct instant-win ticket

FDF Landslotteriet uses a single-step mechanic: three scratch fields, an immediate result, real members featured on the design. Our assessment: this model suits organisations with a strong volunteer or member network selling face-to-face. It needs no explanation, converts quickly, and keeps production and logistics simple.

Best fit: clubs, associations and local groups running person-to-person sales.

Model 2: The hybrid print-and-digital ticket

Psoriasislotten pairs the same scratch mechanic with a unique ticket number and a QR code linking to online prize registration. This adds a second engagement layer — sponsor prize integration, participant tracking and a digital touchpoint that extends beyond the point of sale.

Best fit: NGOs and national associations running broader campaigns that need participation data or ongoing supporter contact.

Our recommendation

The right model depends on three factors: your distribution channel (face-to-face versus wide-reach), whether you need participation data, and your capacity to manage digital registration. Most organisations we work with start with the simpler instant-win format and add a digital layer once the core campaign is proven.

Either way, three fundamentals should not be skipped: a clearly stated fundraising purpose, a realistic and balanced prize structure, and compliance with local lottery and age-restriction requirements from day one.

Next step

Hybridplaysolutions.com works with NGOs, charities and clubs to design, produce and launch fundraising scratch-card campaigns — from concept and prize planning to secure production and QR-code integration.

Request a tailored fundraising campaign proposal to discuss which model fits your organisation.